Milltag started in 2010, producing, limited edition, high quality cycling jerseys designed in collaboration with leading artists and designers from around the world.

Since then, they have created and sold thousands of different jerseys all over the world: from artists and designer collaborations, to bands (including Pixies, Ride and The Wedding Present); from cycling projects (including Herne Hill Velodrome, Rollapaluza, LFGSS and John Prolly), to clubs and charities.

Milltag needed a website that created a clear and social environment to sell products, that showcased news and images effectively.

They wanted a website that could hold a lot of information (news and blog pages), whilst also clearly listing products for sale. This project was done whilst at Sane & Able agency.

Working with other designers and planning the designs thoroughly from wireframing through to prototyping. The site was built with a wordpress backend for ease of updating gallery and blogs. And is fully responsive. A full e-commerce backend was also implemented.